I crafted vector based illustrations in a variety of distinct art styles to establish the look and feel for specific company initiatives within Tandem.
The goal of each illustration differs on a case by case basis.
The product team had a need for a unique illustrative style to use primarily for the purposes of instructional guides and related use cases. Through iterative design processes, I developed a visually approachable art style that reflects the brand's voice.
The minimalist art style served as both a striking visual and an intentional choice for scalable frameworks. I worked closely with stakeholders to design multiple personas to represent different customer user stories and built a library of non-designer friendly digital assets consisting of a variety of poses based on the product team's need.
Sometimes there are appropriate illustrative opportunities to color a little bit outside the company brand guidelines for special themed events. I've illustrated key establishing designs such as the dream-themed Friends for Life 2024 trade show event as well as the San Diego Pride 2025 festival.
#Illustrator #Photoshop
