Work Summary

I produced a library of 15 social sticker animations to grow Tandem’s online presence which earned more than 11 million views combined.

Social media sticker animations are animated assets that users can place, scale, and rotate onto their images and videos before posting them on social media.

The goal of this project was to expand the brand's online presence through social media by designing animated assets with playful and universal appeal without being overly branded. The design process involved kickstarting initial storyboarding with stakeholder feedback, vector illustrations, then animating 2d and 3d assets within After Effects.

The marketing strategy revolved around timing the release of these animated assets in two waves to coincide and support two different product launch campaigns.

#AfterEffects #Illustrator #Photoshop