Work Summary

I developed multiple end-to-end trade show campaigns and walkthrough experiences for large scale events with strategic and cohesive visual brand storytelling.

The goal of attending trade shows is to increase brand awareness, promote products and services, generate leads, and build industry and customer relationships.

My responsibilities included conceptualizing and executing booth campaign designs, strategies, and customer experiences that remain inline with brand and product messaging while adapting to various trade show themes. Trade show customer experience strategies cover pre and post events with email and social media outreach. Data and feedback collected from every event drives future trade show campaigns.

Creative work for trade shows involve developing a powerful visual narrative with clear messaging, logo creation, printed booth wall designs, video and motion graphics for booth monitors, emails, static and animated social media, print ads, and more.

#Photoshop #InDesign #Illustrator #AfterEffects #PremierePro #Figma #AdobeFirefly