Tandem Web Design

Work Summary

Of the many hats I wore during my time working at Tandem, web design was a pillar of all the work I've done.

Everything from a company-wide rebrand, product launches, events, announcements, customer resources, blog entries, and more; web design has always been a crucial part of every campaign I've worked on.

As the first thing most people engage with when they first visit a website, the homepage is always a high priority. There's a balance to be struck where the structure and function should be consistent as to not confuse users, but the content should be updated often to ensure it stays fresh and relevant.

I started with strong style guide to cascade throughout the entire site; headlines, body copy, icons, sections, cards, articles, margins, padding, etc. As the company underwent a transition to a complete visual rebrand, the style guide was adapted to meet the new guidelines.

When developing web pages, I work closely with the writing team to ensure that the visual design and content are built together since they influence each other. I design around how users will use a webpage and the priority of information while ensuring to support the SEO needs of the writing team.

#Sitefinity #HTML #CSS #Photoshop #Illustrator #Figma

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